Carrot and Target’s 2014 Halloween campaign is an imaginative social activation that hacks Instagram and invites guests to trick-or-treat in Halloween Hills - a multi-account experience full of trick-or-treat DIY surprises.
Knock (tap) once on a house to Trick-or-Treat
The tag for each house’s trick or treat instagram account pops up
Each project follows the theme of the house it "lives" in.
30 Accounts; 300 Pieces of Content; 600 studio hours; 15 Tricks, 15 Treats and a hidden puppy costume fashion show… Carrot reimagined trick-or-treating like never before in their Instagram Neighborhood: Halloween Hills